The Thread

The Inspo Behind Your New Spring & Summer Favorites

Hello, sunshine! Embrace this season's energy with playful prints, mood-boosting colors, and outdoor-inspired graphics. Read more...

Best Spring Road Trips

With longer days and warmer temps, it’s the perfect season to explore some of America’s iconic destinations on a classic road trip. Read more...

The Power of Fashion: Unleashing Confidence and Self-Expression

Our founder, Rhonda Swenson, shares how our clothing choices celebrate our unique personalities, and how something as seemingly simple as a sweater can empower us to pursue our passions. Read more...

How to Pick the Best Base Layer for You

This season, we’re offering our largest collection of eye-catching, ski and outdoor-inspired base layers. Gear up for all your winter adventures in our stylish base layers for women. Read more...

(Not) Becoming One With the Sofa

Getting outside isn’t always easy, especially when it feels like the Arctic Tundra out there. Krimson Klover Outsider, Beckey, shares how she faces her cold-weather fears and beats the winter... Read more...

Winter Warmers: Cold-Weather Cocktails from our Favorite Après Spots

We’ve teamed up with some of our favorite après spots around the country to bring you 6 seriously tasty cocktails you can make at home! Read more...

Rhonda's Favorite Winter Styles

What’s in our founder’s closet this season? Rhonda shares her top winter picks—designed to keep you cozy, cute, and comfortable no matter the weather. Read more...

Why Supporting Women-Led Businesses Matters

We believe when women thrive, we all thrive. Join us in empowering, celebrating, and shopping women-led businesses on Wednesday, November 22nd—and every day. Read more...

Gifts for Women by Women

We're here to help you find the perfect gift for every gal on your list. Read more...

The Inspiration Behind Our Cute & Cozy New Styles

Get acquainted with this season’s softest sweaters, bold baselayers, performance outerwear, and playful accessories. With vintage looks and modern style—your wardrobe is ready for the cooler temps. Read more...

11 National Parks to Visit this Fall

Crisp air and vibrant foliage create the perfect backdrop for an unforgettable adventure. Experience the dazzling beauty of autumn with a national parks road trip. Read more...