Our Mission

“Apparel is an investment that should focus on high-quality, low-impact, comfortable pieces that will last—and that you will love for a lifetime.”

– Rhonda Swenson, Founder

Brand Vision

Sustainable Women’s Outdoor & Lifestyle Apparel

At Krimson Klover, we design women’s outdoor clothing that blends performance, comfort, and style with a commitment to sustainability. Inspired by nature and powered by women, our responsibly sourced apparel helps you live boldly—whether on the mountain, at the lake, or in everyday adventures.

Our Mission

Commitment To Elevating Women

We bring performance, comfort, and style to your everyday adventures by creating playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women.

Our Ethos

Style That Moves You

We incorporate energetic prints, textures, colors, and graphics in our products—and we bring that same intention to how we live our lives.

We look at each day as a new adventure—an opportunity to learn, grow, and connect. We celebrate our individuality, yet we come together to give back to our communities. When we see something in our world that needs attention, we roll up our sleeves and dive in. And we never underestimate the power of quality R&R. Taking care of ourselves helps us take care of each other.

Sound like your cup of kombucha? Join us!

Click below to get inspired for your next adventure with our collection of stories.

The Thread →

Our Spirit

Adventure-enhancers, confidence-boosters, smile-makers.

Express yourself with playful prints, bright colors, eye-catching designs, and sassy style. Krimson Klover provides fun, high-quality, versatile fashion wherever your day takes you. We empower you to get outside, run an extra mile, hike up the mountain for sunrise, serve up aces on the court, comfortably kick back and recharge—and most importantly—

do more of what you love.