Our Mission

Our Mission

We bring performance, comfort, and style to your everyday adventures by creating playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women.


Our Ethos

Live Boldly 

We incorporate energetic prints, textures, colors, and graphics in our products—and we bring that same intention to how we live our lives.

We look at each day as a new adventure—an opportunity to learn, grow, and connect. We celebrate our individuality, yet we come together to give back to our communities. When we see something in our world that needs attention, we roll up our sleeves and dive in. And we never underestimate the power of quality R&R. Taking care of ourselves helps us take care of each other.

Sound like your cup of kombucha? Join us!

Get inspired for your next adventure with our collection of stories.


Our Inspiration

We don’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses.

We design clothing that empowers you to pursue your passions.

Krimson Klover proudly lives at the intersection of fashion and function. You shouldn’t have to sacrifice performance for style. And vice versa. Our designs are inspired by the beauty of wild places and the moments of connection along the way.

When we’re outside, we can’t help but be completely awestruck by our natural world—mountains, lakes, forests, rivers, deserts… how’d we get so darn lucky to call this place home?!

Our women’s outdoor & lifestyle apparel is the outcome of this inspiration. Our brand values, our sharp sense of style, how we develop each piece, and where our materials are sourced—it all matters. We believe when these things converge, you get a truly superior product.

Adventure-enhancers, confidence-boosters, smile-makers.

Express yourself with playful prints, bright colors, eye-catching designs, and sassy style. Krimson Klover provides fun, high-quality, versatile fashion wherever your day takes you. We empower you to get outside, run an extra mile, hike up the mountain for sunrise, serve up aces on the court, comfortably kick back and recharge—and most importantly—do more of what you love.


Our Goals

Since 2009, we’ve been dedicated to bringing you responsibly sourced, low impact fashion that you can look and feel great wearing for years to come. It’s been our promise since day one. 

We’ve always maintained high standards throughout our business practices. We’re deeply committed to these initiatives to help us reach greater heights.