Krimson Klover founder Rhonda Swenson sitting with her two dogs in front of Boulder, Colorado's Chautauqua Flatirons

Our Mission

“Apparel is an investment that should focus on high-quality, low-impact, comfortable pieces that will last—and that you will love for a lifetime.”

– Rhonda Swenson, Founder

Women-Owned Outdoor Clothing Brand

At Krimson Klover, our mission is simple: elevate women through clothing that’s made to move, explore, and live boldly. As a women-owned outdoor clothing and ski apparel brand based in Boulder, Colorado, we’re inspired every day by the mountains, lakes, and trails right outside our door—and by the women who adventure there. We design playful, mountain-inspired styles that blend performance, comfort, and standout graphics so you can feel as good as you look, wherever the day takes you.

Responsible sourcing and low impact fabrics are at the heart of what we do. From merino knits and performance base layers to lifestyle sweaters and dresses, we choose materials and partners that respect people and the planet. Our collections are built to last more than a season, with silhouettes that layer easily and stay in your rotation for years.

We believe that when women thrive, everyone benefits. That’s why we champion women at every step—from the team designing your favorite pieces to the communities and causes we support. Every Krimson Klover style is an invitation to live fully, show up as yourself, and wear what makes you feel powerful, present, and completely at home in your own skin.

Brand Vision

Sustainable Women’s Outdoor & Lifestyle Apparel

At Krimson Klover, we design women’s outdoor clothing that blends performance, comfort, and style with a commitment to sustainability. From our home in Boulder, Colorado, at the base of the Rocky Mountains, we’re inspired by the landscapes around us and powered by women. Our responsibly sourced apparel helps you live boldly, whether on the mountain, at the lake, or in everyday adventures.

Our Mission

Commitment To Elevating Women

We bring performance, comfort, and style to your everyday adventures by creating playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women.

Our Ethos

Style That Moves You

We incorporate energetic prints, textures, colors, and graphics in our products—and we bring that same intention to how we live our lives.

We look at each day as a new adventure—an opportunity to learn, grow, and connect. We celebrate our individuality, yet we come together to give back to our communities. When we see something in our world that needs attention, we roll up our sleeves and dive in. And we never underestimate the power of quality R&R. Taking care of ourselves helps us take care of each other.

Sound like your cup of kombucha? Join us!

Click below to get inspired for your next adventure with our collection of stories.

The Thread →

Our Commitment

Proud to Be a Certified B Corporation

We set a goal to become a Certified B Corporation by 2027. We’re proud to have achieved it a year ahead of schedule.

B Corp certification represents one of the most rigorous global standards for responsible business. Administered by the nonprofit B Lab, the certification evaluates a company’s impact across governance, workers, community, environment, and customers – looking at how a business creates value not only for shareholders, but for people, communities, and the planet.

For Krimson Klover, becoming a Certified B Corporation is a natural extension of how we’ve always worked to operate: with intention, accountability, and a commitment to continuous improvement. The certification gives us a framework to measure our progress, identify where we can do better, and hold ourselves accountable to the values that guide our business.

We’re proud of this milestone, but we don’t see certification as the finish line. Our work continues – from designing products for longevity and choosing more responsible materials to strengthening our manufacturing partnerships and supporting organizations that create greater access and opportunity in the outdoors.

Becoming B Corp certified is a milestone worth celebrating. What matters most is where we go from here.

Person wearing a black and white patterned sweater, sunglasses, and headband, lying on a white rug with a wooden floor.

Our Spirit

Adventure-enhancers, confidence-boosters, smile-makers.

Express yourself with playful prints, bright colors, eye-catching designs, and sassy style. Krimson Klover provides fun, high-quality, versatile fashion wherever your day takes you. We empower you to get outside, run an extra mile, hike up the mountain for sunrise, serve up aces on the court, comfortably kick back and recharge—and most importantly—

do more of what you love.