Our Mission
Welcome to Krimson Klover
Born in Boulder, Colorado, Krimson Klover creates beautiful, elevated apparel for women who believe great style and meaningful adventure belong together.
From mountain mornings to city afternoons, weekends away to everyday moments, we make clothing designed to help you feel confident, comfortable, and completely yourself.
Our Purpose
To inspire women to live confidently, explore often, and create a positive impact on the communities we all love.
Our Mission
To create beautiful, elevated apparel where thoughtful design, timeless style, and artistry come together to inspire women every day.
Because life is made up of moments worth remembering.
We believe the best adventures aren’t always the biggest ones. They’re the quiet mornings, spontaneous road trips, afternoons on the lake, first chair on a powder day, and evenings spent around a campfire with friends. We believe great style and meaningful adventure belong together. Through thoughtful design, responsible choices, and a deep connection to the outdoors, we hope to inspire women to live fully, support one another, and leave every place a little better than they found it.
What We Believe
Live Curiously.
Explore Often.
Laugh More.
Stay Outside Longer.
Wear Color.
Choose Quality.
Support Women.
Protect The Places We Love.
Find Joy in the Everyday
Our Difference
Knitwear is our DNA.
Artistry is our passion.
Alpine is our heritage.
Performance-inspired comfort.
Created by women.
Certified B Corp.
Responsible materials.
Timeless versatility.
It’s not one thing that makes Krimson Klover different.
It’s how all of those things come together.
What We Stand For
Our five brand values are more than guiding principles; they’re the foundation of every decision we make.
They shape the products we design, the partners we choose, the materials we source, and the communities we support. They’re reflected in the mountains that inspire us, the women we design for, and the belief that business can be a force for good.
These aren’t just values we write about.
They’re values we strive to live every day
Meet Our Founder
Rhonda Swenson knows a thing or two about sweaters.
We call her The Sweater Girl.
What inspired our name?
Our founder Rhonda’s earliest memories in nature were wandering the rolling hills of her family ranch in Texas. She’d roam through fields of Red Clover with a cool, soft breeze under a clear, blue sky. Those magical moments inspired a lifelong passion for spending time outdoors. Krimson Klover is Rhonda’s playful interpretation of her favorite flowering plant. Red Clover is expressive and mighty—a symbol of strength, resilience, wellbeing, and beauty.
Keep pulling the Krimson thread...
Luxury Peruvian Sweaters
Luxury Peruvian Sweaters
Ski Base Layers & Performance Tops
Ski Base Layers & Performance Tops
Sweaters
Sweaters
Men's Sweaters & Jackets
Men's Sweaters & Jackets