Our Mission

“Apparel is an investment that should focus on high-quality, low-impact, comfortable pieces that will last—and that you will love for a lifetime.”

– Rhonda Swenson, Founder

Brand Vision

Sustainable Women’s Outdoor & Lifestyle Apparel

At Krimson Klover, we design women’s outdoor clothing that blends performance, comfort, and style with a commitment to sustainability. From our home in Boulder, Colorado, at the base of the Rocky Mountains, we’re inspired by the landscapes around us and powered by women. Our responsibly sourced apparel helps you live boldly, whether on the mountain, at the lake, or in everyday adventures.

Our Mission

Commitment To Elevating Women

We bring performance, comfort, and style to your everyday adventures by creating playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women.

Our Ethos

Style That Moves You

We incorporate energetic prints, textures, colors, and graphics in our products—and we bring that same intention to how we live our lives.

We look at each day as a new adventure—an opportunity to learn, grow, and connect. We celebrate our individuality, yet we come together to give back to our communities. When we see something in our world that needs attention, we roll up our sleeves and dive in. And we never underestimate the power of quality R&R. Taking care of ourselves helps us take care of each other.

Sound like your cup of kombucha? Join us!

Click below to get inspired for your next adventure with our collection of stories.

The Thread →

Our Goals

B Corp 2027 Goal

We’re officially working toward B Corp certification, an achievement that reflects the heart of Krimson Klover. This isn’t a quick badge you simply apply for; it’s a comprehensive, transparent review of how we operate as a business, from our environmental footprint to how we support the people and partners who make what we do possible.

The B Lab assessment is a thorough, time-intensive journey, designed to review a company’s full impact. For us, pursuing B Corp certification is a natural next step. It holds us to the highest global standards for social and environmental responsibility that align with the way we choose to do business. Joining the B Corp community means joining a network of businesses committed to integrity, accountability, and long-term sustainability.

While we work through the verification process, our focus remains the same: creating apparel with intention, reducing our impact through better materials and practices, and investing in the communities and landscapes that inspire our collections. We stand by this work and believe that it matters, and earning B Corp certification by 2027 is one way we’re proving our commitment.

Our Spirit

Adventure-enhancers, confidence-boosters, smile-makers.

Express yourself with playful prints, bright colors, eye-catching designs, and sassy style. Krimson Klover provides fun, high-quality, versatile fashion wherever your day takes you. We empower you to get outside, run an extra mile, hike up the mountain for sunrise, serve up aces on the court, comfortably kick back and recharge—and most importantly—

do more of what you love.