The Thread

The Power of Fashion: Unleashing Confidence and Self-Expression
The Power of Fashion: Unleashing Confidence and Self-Expression
Our founder, Rhonda Swenson, shares how our clothing choices celebrate our unique personalities, and how something as seemingly simple as a sweater can empower us to pursue our passions. Read more...
How to Pick the Best Base Layer for You
How to Pick the Best Base Layer for You
This season, we’re offering our largest collection of eye-catching, ski and outdoor-inspired base layers. Gear up for all your winter adventures in our stylish base layers for women. Read more...
(Not) Becoming One With the Sofa
(Not) Becoming One With the Sofa
Getting outside isn’t always easy, especially when it feels like the Arctic Tundra out there. Krimson Klover Outsider, Beckey, shares how she faces her cold-weather fears and beats the winter... Read more...
Winter Warmers: Cold-Weather Cocktails from our Favorite Après Spots
Winter Warmers: Cold-Weather Cocktails from our Favorite Après Spots
We’ve teamed up with some of our favorite après spots around the country to bring you 6 seriously tasty cocktails you can make at home! Read more...
Rhonda's Favorite Winter Styles
Rhonda's Favorite Winter Styles
What’s in our founder’s closet this season? Rhonda shares her top winter picks—designed to keep you cozy, cute, and comfortable no matter the weather. Read more...
Why Supporting Women-Led Businesses Matters
Why Supporting Women-Led Businesses Matters
We believe when women thrive, we all thrive. Join us in empowering, celebrating, and shopping women-led businesses on Wednesday, November 22nd—and every day. Read more...
Gifts for Women by Women
Gifts for Women by Women
We're here to help you find the perfect gift for every gal on your list. Read more...
The Inspiration Behind Our Cute & Cozy New Styles
The Inspiration Behind Our Cute & Cozy New Styles
Get acquainted with this season’s softest sweaters, bold baselayers, performance outerwear, and playful accessories. With vintage looks and modern style—your wardrobe is ready for the cooler temps. Read more...
11 National Parks to Visit this Fall
11 National Parks to Visit this Fall
Crisp air and vibrant foliage create the perfect backdrop for an unforgettable adventure. Experience the dazzling beauty of autumn with a national parks road trip. Read more...
How to Choose an E-bike
How to Choose an E-bike
Avid cyclist and bike shop owner, Elorie Slater, dishes on 5 essential tips when shopping for an e-bike. Read more...
18 Best Rivers and Lakes to Paddle
18 Best Rivers and Lakes to Paddle
We’ve rounded up our favorite beginner-friendly lakes and rivers to paddle from coast to coast. Grab your swimsuit, sunnies, and SPF—it’s time to make a splash. Read more...
8 Tips for Summer Hiking
8 Tips for Summer Hiking
KK Outsider, Casey (@peaksandprosecco), shares her tips on how to best prepare for summer hiking. Read more...
Women’s Baby Alpaca Sweaters from Peru | Artisan Peruvian Sweaters
Women’s Baby Alpaca Sweaters from Peru | Artisan Peruvian Sweaters

Women’s Baby Alpaca Sweaters from Peru | Artisan Peruvian Sweaters

Women’s Ski Base Layers & Performance Tops | Base Layers
Women’s Ski Base Layers & Performance Tops | Base Layers

Women’s Ski Base Layers & Performance Tops | Base Layers

Ski Sweaters
Ski Sweaters

Ski Sweaters

Jackets & Vests
Jackets & Vests

Jackets & Vests

Warm & Bright
Warm & Bright

Warm & Bright

Simply Neutral
Simply Neutral

Simply Neutral

Earthen Vibrance
Earthen Vibrance

Earthen Vibrance

Cool & Rich Core
Cool & Rich Core

Cool & Rich Core

Keep pulling the Krimson thread...

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Brand Values

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