Who run the world? Girls.
In celebration of Women’s Equality Day, we’re elevating 8 organizations working their tails off to make the world a more fair, just, and empowering place for women and girls. As a woman-powered brand, this mission is near and dear to us.
When our founder, Rhonda Swenson, started Krimson Klover more than 15 years ago, she set out to rewrite the narrative of how women are seen in the outdoors, in business, and in our world at large. She wanted to build a brand that focused on improving the lives of women across our communities.
Together, we’re building a movement to empower women and girls of all backgrounds to #LiveBoldly. Learn how you can support these initiatives fighting the good fight around the world.
SheJumps works to empower women and girls through supportive experiences in nature. Born from the idea to create a team sport in the outdoors—regardless of where you are from, what your background is, or what outdoor experience you have—SheJumps whole-heartedly believes you can lead an adventurous and fulfilling life. The organization works to create safe, educational outdoor experiences for girls and women that nurture growth and transformation, helping women and girls take risks in the outdoors to enable them to break through fears and barriers in other aspects of their lives—to “jump” beyond their limitations.
Nearly 120 million girls are out of school today. The Malala Fund is breaking down barriers that hold girls back from accessing their universal right to education. Malala Yousafzai began her fight for girls education as an activist in Pakistan, eventually becoming the youngest Nobel Peace Prize laureate. She continues her campaign through the Malala Fund championing every girl’s right to 12 years of free, safe, quality education and creating a more equal world by making sure all girls can go to school. The organization invests in local educators and advocates—the people who best understand girls in their communities—in regions where the most girls are missing out on secondary school. They advocate at local, national, and international levels for resources and policy changes needed to give all girls a secondary education. The Malala Fund believes girls should speak for themselves and tell leaders what they need to achieve their full potential. The organization amplifies girls’ voices and shares their stories actualizing a world where every girl can learn and lead.
Black woman founded and led, EDGE Outdoors addresses the underrepresentation of Black, Indigenous, and Women of Color in snow sports. The organization's goal is to not only introduce BIPOC women to snow sports, but to also revolutionize the landscape and create opportunities for women of color to recreate, become leaders on the slopes, and even compete professionally in skiing and snowboarding. Through dynamic programming and accessible scholarships, EDGE is dedicated to mending past discriminatory practices at the local, state, and federal levels intentionally and unintentionally designed to exclude Black, Indigenous, and other People of Color from our shared mountain spaces.
Fundación En Vía works to empower women to better support themselves and their families using funds generated through responsible tourism to provide interest-free loans and educational programs to entrepreneurial women in Oaxaca, Mexico. For many women, obtaining a traditional business loan is out of reach due to high interest rates and lack of resources. En Via supports the ambitions and goals of women by providing them with the tools they need to achieve success and improve their livelihoods. From loans to help launch or grow their businesses to educational programs that teach invaluable business skills, En Via promotes the empowerment of women, the wellbeing of families, and the strengthening of communities by providing participatory programs that encourage the growth of income-generating businesses and personal development. From weaving tapestries to raising livestock to operating restaurants to managing storefronts, women are able to turn a pipe dream into a thriving business.
The Cairn Project works to nurture the next generation of self-confident girls through outdoor adventure. For girls, The Cairn Project expands outdoor access by supporting community-based wilderness and outdoor education groups around the country through a small grants program. For women, The Cairn Project brings together a community that is inspired to catalyze outdoor passion into a force for good, share learnings and stories, and raise the profile of women and girls in outdoor adventure.
We’re living in an era where women’s basic rights are being threatened and even rolled back. The National Women’s Health Network works to improve women’s health outcomes through state and federal advocacy, consumer health education, and grassroots initiatives. Healthcare is a human right, and women’s lived experiences and knowledge of their own bodies must be recognized. With a focus on sexual and reproductive health, maternal health, and the health and wellbeing of aging women, the organization advocates for health policy that reflects the diversity of women’s lives today.
As the world has changed, the needs of girls and the pressures they face have intensified. Numerous reports have shown a decline in girls’ mental health and physical activity levels over the last decade. Girls on the Run wants every girl to know and activate her limitless potential where she is free to boldly pursue her dreams. Helping to address these mental and physical health concerns, Girls on the Run believes now more than ever, girls need access to skills to build their confidence, develop meaningful connections, and discover the joy of movement.
Technology boasts incredible power to change and influence the way we live our lives and the way we work. This is only becoming more true as innovation is happening faster and on a wider scale than ever before. Unfortunately, the culture of technology tends to encourage only some identities; and access to education and opportunities is not equitable. Kode with Klossy is here to combat that. Launched by supermodel Karlie Kloss, Kode with Klossy ensures that young women everywhere have the opportunity to wield the power of technology and pursue bright futures in STEAM (science, technology, engineering, arts, and math). Kode With Klossy creates learning experiences to achieve gender equity in economic opportunity—igniting a spark that fuels young women’s agency to pursue their passions in a tech-driven world.
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