We have the honor of highlighting Katherine Homes for Women Led Wednesday this week. There are few words that will describe how inspiring this woman is in her quest to educate and create awareness for causes she is passionate about. We’ll start by telling you she started her brand to educate and inspire individuals into action through her various creative formats. The passion driving the brand creations is to generate awareness around threatened species and wild lands.
From a very young age, Katherine felt a deep connection to the wild - as a child she was very shy and felt it was easier to connect to the wild than to people - and developed an unwavering commitment to protect the earth as a whole.
“The wild, while it has a voice, it is a language we don’t often understand. I wanted to somehow translate that language intuitively, and make that voice heard. I do that typically through music and art, sometimes through my writing, but mostly through my work.”
Leading up to the launch her company Katherine led a full and experiential life of studying environmental psychology and sustainability both at university and in the field after school. Along the way she became and accomplished musician, artist, and educator. Her work with numerous environmental nonprofits led to her quest to bring environmental awareness to those far outside the walls of the nonprofit world. She felt that art was the best medium to do this and thus, her brand was born.
Katherine hand paints her art using watercolor on wood. She focuses on threatened species and wild lands bringing in patterns and colors found in the wild. Katherine plays with the use of color and her images are bold and bright. Her art is what draws you in, but her why, is why we stay. She educates the customer on interesting facts, what threatens it and what tangible actions we can all take that will ultimately make a positive difference.
Like Rhonda, she believes in the power of supporting women. “Studies show that it's much harder for myself and other women, to get business loans, house loans, or funding for their organizations and while we receive significantly less funding we deliver higher returns on investment and that's not just professionally. We deliver a higher return within our communities. Women reinvest their money and their resources back into their families, communities, and society. We nurture ourselves, our partners, our children, each other and the Earth. From our all-female sales team to our 99% female-led accounting firm whom we work with, I believe that when we uplift women we uplift everyone. I can not stress the importance of supporting women.”
Further Reading
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