The Thread

Celebrate the Solstice with Rhonda’s Winter Picks

We’re ready for snowy adventures and cozy fireplaces. Explore some of our founder's favorite winter styles designed to make this season merry and bright. Read more...

Shop Women-Led

Let’s build a more gender-balanced economy by supporting and empowering women-led businesses. Read more...

Gifts for Women: Your Essential Holiday Gift Guide

Find the perfect gift for all of the adventurous, fun-loving, fashion-forward women in your life (yes, that includes you 😉). Read more...

Why We Love London

Each fall, our design team heads to London taking in the sights and sounds of the city. Art, fashion, exhibitions, culture, music, food, lifestyle—London is full of inventive creativity, it’s... Read more...

Rhonda’s Fall Favorites

From leaf peepin’ to pumpkin spice latte sippin’, our founder shares what she loves about fall and the styles that define the season. Read more...

Spring & Summer Looks You'll Love

From picnics to patios and trails to tennis courts, discover how our Spring/Summer ‘24 Collection came to life. Read more...

The Power of Fashion: Unleashing Confidence and Self-Expression

Our founder, Rhonda Swenson, shares how our clothing choices celebrate our unique personalities, and how something as seemingly simple as a sweater can empower us to pursue our passions. Read more...

How to Pick the Best Base Layer for You

This season, we’re offering our largest collection of eye-catching, ski and outdoor-inspired base layers. Gear up for all your winter adventures in our stylish base layers for women. Read more...

The Inspiration Behind Our Cute & Cozy New Styles

Get acquainted with this season’s softest sweaters, bold baselayers, performance outerwear, and playful accessories. With vintage looks and modern style—your wardrobe is ready for the cooler temps. Read more...

Celebrate Earth Week, Support Slow Fashion 🌎

We’re in the business of outfitting you for life, but we’re no fans of overconsumption. We focus on creating low impact, multi-sport apparel that looks fantastic and performs season after... Read more...

The Inspiration Behind Our Fresh, New Styles

Spring brings the promise of warm sunshine, fresh blossoms, and mood-boosting color. Explore the season’s rejuvenating prints, colors, and graphics that illustrate our rediscovered sense of play. Read more...

Behind the Fabric: Sustainable Yarns

We’re all about combining performance and style with sustainable and eco-friendly choices. It’s what we do—for you, for our planet, and for our future. Read more...