Women Who Dare

We are women (and a few men), designing for women, amid wild and wonderful beauty. We’re rooted in the mountains of Colorado, surrounded by inspiration and ready to roam. We believe in living boldly, in bringing our passion and vision and purpose to life. We create quality-driven products, apparel that invigorates your spirit and flatters your body and mind. We craft fashions that captivate, that accent your adventures and cloak you in daring. We’re enamored with challenge. We’re in love with fresh air.

Who We Are

Rhonda Swenson & River

Founder & Creative Director

Gail Ross

Chief Operating Officer

Luisa Harkins & Oscar

Director of Sales

Rachel Hadley

Brand Director

Mark Stanley & Josie

Operations Manager

Emelie Ortiz & Koa

Marketing & Communications Director

Andrea Lewis

Product Manager

Alison VanKempen

Content & Customer Service Manager