Typically when we shop for new items to add to our wardrobe, we look at the value of the garments in two ways. First, how much does the piece cost and and second, what does it say about my personal style?
These days fashion is fast and fleeting and we are forever trying to keep up with the seasons and the trends all while trying to stay stylish yet practical. However, there are trade-offs when garments come cheap that have serious and lasting effects not only on your pocketbook but on this very place that we call home: Earth.
Ok Earthling, you do your best to avoid garments that are manufactured in factories that ignore the welfare of their workers. You donate your gently used pieces to the needy. You may even shop local and buy American made when possible. But when curating your wardrobe is it possible to stay fashion forward AND eco-conscious? We think so!
Here at Krimson Klover we hope to stay true to our values both in our design concepts and our commitment to positive change in the world.
Sustainability begins with our designs and our designs are closely tied to the fibers they are constructed with. We have a deep rooted and ongoing love affair with the sweater that has grown into a knitwear brand that worships the miracle fiber that is wool. Merino is our medium and let me count the ways for which we fell in love.
For starters, wool is a natural, sustainable, rapidly renewable, recyclable, and biodegradable resource. Our sweaters start on the farm so we must consider the source when looking at where our fibers come from and what it takes to get them from ewe to you. The supply chain begins with only the highest standards for animal husbandry. Happy sheep make the best sweaters after all.
Merino wool is an especially good choice for performance apparel due to its ability to warm in cold weather and cool in the heat. It's a durable fabric with built in climate control and it's naturally stain resistant.
And this brings us to fashion's dirty little secret. Your carbon footprint often increases when you get a garment home. Laundering and washing your clothes consumes the largest amount of resources and has the biggest impact on our environment than any other step in the manufacturing process. Simply put, washing is the worst!
Wool is already an eco-friendly fiber that requires far less processing than other textiles and this remains true for it's home care as well. There is a significant reduction in energy use when you consider that our garments will stand up to multiple wears before needing to be cleaned. In fact, washing is frowned upon in the traditional sense and with the exception of the occasional hand wash or spot treatment when necessary, Krimson Klover's pieces are low maintenance and therefore last longer.
We are passionate about our designs and we hope to see this shift continue toward slow fashion. Our responsibility to preserve this planet for future generations of adventurous women is what influences our decision making from the initial sketch to the final sale and everything in between.