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      Live Boldly Blog — #wcw

      Coming Together to Elevate Women-Led Businesses

      Coming Together to Elevate Women-Led Businesses
      Women-Led Wednesday is a purpose-driven holiday where we unite to support women-led businesses and uplift women in leadership. Think Small Business Saturday, but with a special focus on women-led businesses. Why women?

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      Women Led Wednesday: Dear White Women

      Women Led Wednesday: Dear White Women

      Being biracial daughters of a White parent and a Japanese parent each, understanding race and difference was a core part of Sara and Misasha’s psyches since they were children.

      But it wasn’t until Misasha married a Black man and had very mixed race boys that the two best friends - who met 25 years ago as undergraduates at Harvard - started talking about racism more publicly.

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      Women Led Wednesday: Katherine Homes

      Women Led Wednesday: Katherine Homes
      We have the honor of highlighting Katherine Homes for Women Led Wednesday this week. There are few words that will describe how inspiring this woman is in her quest to educate and create awareness for causes she is passionate about. We’ll start by telling you she started her brand to educate and inspire individuals into action through her various creative formats. The passion driving the brand creations is to generate awareness around threatened species and wild lands. 

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      Women Led Wednesday: Rhonda Swenson

      Women Led Wednesday: Rhonda Swenson

      Rhonda is a woman that possesses a variety of strengths, the kind that impassions and supports other women in the vastly underrepresented world of women in the outdoors. Please join Krimson Klover in supporting the #WomenLedWednesday movement by helping us kick it off with a highlight on our fearlessly feminine and empowering leader. 

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      #WCW -- Katerina Nash

      #WCW -- Katerina Nash

      Our #WomanCrushWednesday this week is Katerina Nash.

      She is a pro mountain biker after our own hearts with her two-wheeled adventures and accomplishments. She continues to amaze after 5 Olympic appearances and too many winning races to count on our fingers as a Clif Pro Team member. 

      @katkanash InstagramShe told the Clif Pro Team why she loves biking: “It’s a great way to live life. People dream about riding bikes and can’t wait for the weekend. I get to ride my bike every day. I like that my sport happens outside and it takes me places. I never spent time in a gym. I’m always outside. I also like that racing is always different because courses and conditions are always diverse. It keeps me interested and with its evolving nature I have to keep learning and working at it.”





       

       

      We agree, it is a great way to live life boldly and we dream about the mountain trails we might conquer next weekend. That is why she is the inspiration behind Krimson Klover’s long sleeve tee of the summer. Our designer created original artwork for the tee featuring Katerina and her two Vizsla pups, Lola and Rubi, racing down the mountains on a summer bike ride. You can’t help feeling inspired to be adventurous with this illustration on your back. The Katerina Tee’s Viscose and Spandex blend lends itself to active spring, summer, and autumn adventures. Bonus if those adventures are on a bike!



      Learn more about our #wcw Katerina Nash from the Clif Pro Team, or follow her on instagram to see more of Lola, Rubi, and Katerina’s mountain biking adventures!