Women-Led Wednesday is a purpose-driven holiday where we unite to support women-led businesses and uplift women in leadership. Think Small Business Saturday, but with a special focus on women-led businesses. Why women?
We’re all about combining performance and style with sustainable and eco-friendly choices. It’s why we intentionally source preferred materials—like our Merino wool, cashmere, silk, and alpaca—from ethical manufacturers who are truly committed to environmental protection and animal welfare throughout their entire production process. It’s what we do—for you, for our planet, and for our future.
Intially, we desinged our baselayers to be used as a layering peice to stay warm while skiing, being seamless makes for a smooth fit under ski pants and in boots. But as we all know you can wear them for all sorts of things...
Swenson personally vets every potential manufacturing partner, and doesn't work through an agent. "I've always gone direct, and I've always found my factories through my yarn suppliers," she explains. "I won't work with a factory without visiting them."