Do you remember who introduced you to your favorite hobby or sport? Perhaps sports were a part of your active lifestyle from the time you were a small child (thanks Mom and Dad!). Maybe it was a good friend who turned you onto skiing or snowboarding, or perhaps you discovered your love for the slopes all on your own. Whoever gets the credit for your snow sport debut, we hope that you pay it forward by introducing someone you know and love to this rewarding life sport. After all "Humans were never meant to hibernate."
That's the big idea behind the Bring a Friend Challenge put on by the Learn to Ski and Snowboard Initiative. Each year during the month of January, this awesome organization teams up with the ski and snowboard industry to encourage children and adults to sign up for their first ski or snowboard lesson. According to Mary Jo Tarallo, Executive Director of Learn to Ski and Snowboard, 94% of people who take up skiing or snowboarding do so through a friend or family member.
This year was a first for the #firstdayfaces campaign and the Bring a Friend Challenge where newcomers to the sport could post pics of their first lessons and enter to win prizes. This is where Krimson Klover comes in! We donated a $500 prize to the campaign and we wanted to give a big shout out to the winner and her family.
We'd like to you to meet Tony and Stacie Cerretti and their two adventurous little girls, Mia (5) and Franki (3).
According to Stacie, "Tony is the big skier in the family" and the one that encouraged his girls (Stacie included) to take their first lesson. Way to go Tony! Stacie was ready with the ol' smartphone and captured Mia and Franki and their big grins as they showed off their best "french fry" and "pizza". Nice work girls!
“We wanted ‘First Day Faces’ to show the breadth of people who start skiing or snowboarding and our entries came from all over the country,” said Mary Jo Tarallo, director for the Learn to Ski and Snowboard (Month)/Bring a Friend initiative.
A big thanks to the Cerrettis for making skiing a family affair and a huge thanks to Mary Jo and the Learn to Ski and Snowboard/Bring a Friend Initiative for encouraging the future of snow sports.
Look out Lindsay Vonn, here come the Cerretti sisters! Here's to many more family ski vacations in the years to come. Oh, and look for Stacie sporting her new Krimson Klover wardrobe.